According to a report, Ford is the most recent company to reconsider their commitment to European 2030 electric-only targets.

Ford’s European Division Reconsiders EV-Only Plans by 2030

Ford’s European division has joined a growing number of car companies rethinking their 2030 deadline to transition away from gasoline and diesel vehicles in favor of all-electric models. According to Automotive news in Europe, Ford is now reconsidering its plan to move towards an all-electric vehicle lineup in the region, which was initially announced in early 2021.

The European Union has set a goal to ban the sale of new gasoline and diesel cars by 2035, with some exceptions for low-volume brands and vehicles that run on synthetic fuels. Ford was among several manufacturers that had previously committed to transitioning to electric cars in Europe by 2030, but is now one of the few to backtrack on that statement.

“If we see strong demand, for example for plug-in hybrid vehicles, we will offer them,” said Martin Sander, head of Ford’s passenger car business in Europe. This change in direction follows similar shifts from companies like Mercedes Benz, Lamborghini, and Bentley, all of which have recently adjusted their plans for going all-electric by 2030.

In recent weeks, Ford’s US headquarters reported that its dedicated electrical division suffered losses of $1.3 billion for the first quarter of 2024, translating to a loss of $130,000 for every electric car sold from January to March. Sales of Ford electric vehicles also fell by 20 percent during the same period, reflecting a global decline in demand for electric cars.

Despite this setback, sales of Ford’s hybrid models increased by 36 percent globally in the first quarter, with expectations to reach 40 percent by the end of the year. The news of Ford’s reconsideration of its 2030 electric-only plan comes as the company confirms that the Ford Focus will cease production in November 2025, marking the end of the brand’s European range that is not an SUV or a commercial vehicle.

The shift in Ford’s European division’s plans reflects a broader trend in the automotive industry, where companies are facing challenges in meeting their electrification goals due to changing market conditions and consumer demand. While electric car sales in Australia continue to grow, the global demand has weakened, leading major car manufacturers to reassess their strategies for transitioning to electric vehicles.

Overall, Ford’s decision to reevaluate its move towards an all-electric lineup in Europe by 2030 underscores the complexities and uncertainties surrounding the shift to electric mobility in the automotive sector. As the industry continues to evolve, manufacturers like Ford will need to adapt their plans to meet changing market dynamics and consumer preferences.