“Discover Apple’s latest initiative for World AIDS Day with the PRODUCT(RED) Apple Watch Series 9. Learn about the unique features, its impact on AIDS awareness, and Apple’s comprehensive fundraising efforts for the Global Fund.”
Apple Launches Special Edition PRODUCT(RED) Apple Watch Series 9 to Support AIDS Combat
In a continuation of its annual tradition to mark World AIDS Day, Apple has unveiled its latest contribution to the fight against AIDS—a special edition PRODUCT(RED) Apple Watch Series 9. The tech giant made the announcement last Friday, emphasizing its commitment to raising awareness about the disease and supporting the cause. The PRODUCT(RED) initiative, in partnership with (RED), encourages companies to allocate a portion of the sales from specially themed devices to the Global Fund to Fight AIDS.
This year’s spotlight product, the Apple Watch Series 9, maintains the sleek design and features of its predecessor, with notable upgrades including the S9 SiP processor, UWB technology for precise iPhone location, and added fingertip gestures for enhanced navigation. The PRODUCT(RED) variant boasts a vibrant red hue, exclusively available for the aluminum body, and comes bundled with a matching Sport Band.
While the iPhone usually takes center stage in Apple’s (RED) campaigns, this year’s deviation from the norm showcases the company’s commitment to diversifying its support. Unfortunately, enthusiasts hoping for an iPhone 15 PRODUCT(RED) release will be disappointed, as the latest premium smartphone from Cupertino is not part of this year’s charitable initiative.
In addition to the PRODUCT(RED) Apple Watch Series 9, Apple announced a series of initiatives designed to further bolster donations for the Global Fund and raise AIDS awareness. Until December 5, the company will donate proceeds from in-game purchases within MONOPOLY GO!, Gardenscapes, and EA Sports FC Mobile. Moreover, for every purchase made with Apple Pay on the official website, app, or in physical stores, Apple will contribute $1 (~R$ 5) towards the cause.
As part of the awareness campaign, Apple Books users can delve into a collection of fiction and non-fiction books centered around the fight against AIDS. Simultaneously, Apple Podcasts will offer insightful recordings narrating the HIV epidemic, sharing stories of activists, artists, and ordinary individuals impacted by the virus.
Turning its attention to the visual medium, Apple TV will feature a curated selection of series and movies that highlight the human toll of the HIV and AIDS epidemic. Meanwhile, Apple Music will showcase a playlist featuring the music of African artists, drawing attention to the fact that over two-thirds of the world’s HIV-positive individuals reside in sub-Saharan Africa.
The PRODUCT(RED) Apple Watch Series 9 is available now on the official Apple website, with prices starting at $399 (~R$ 1,960) internationally and R$ 4,999 in Brazil. For those looking to add a touch of philanthropy to their existing Apple devices, the Sport Band PRODUCT(RED) can be purchased separately in 41 mm and 45 mm sizes for $49 (~R$ 245) internationally and R$ 499 in the Brazilian market. Apple’s commitment to social responsibility and fundraising for AIDS research is evident in this comprehensive initiative, demonstrating the company’s dedication to making a positive impact on global health issues.