Bookish Bliss: The YouTube Reading Club for the TikTok Generation

Reading is a very beneficial habit that has numerous advantages, such as improving memory, concentration, language skills, and understanding. In Spain, the celebration of Book Day on April 23 commemorates the death of iconic authors like Miguel de Cervantes, William Shakespeare, and Garcilaso de la Vega.

Despite the benefits of reading, there is a significant portion of the population that does not engage in this activity, as data shows that 35.2% of people do not usually read. However, there are specialized content creators known as booktubers who use platforms like YouTube to discuss literary content and engage with diverse audiences.

These booktubers play a vital role in encouraging reading by creating communities where individuals can share ideas, opinions, and discussions about books. Through social media and YouTube, these creators help make reading a more interactive and enjoyable experience with positive returns.

The presence of booktubers also helps in expanding the reading habits of individuals, introducing them to new and interesting titles. Additionally, audiobooks have emerged as a popular medium for accessing literature, making it easier for those who are not enthusiastic readers to engage with books.

While the passion for reading may vary among individuals, it is universally acknowledged that reading is a great way to relax and disconnect. For booktubers like Josu Diamond, the focus is on promoting reading as an enjoyable activity rather than an obligation, emphasizing the importance of finding joy in books.

Ultimately, the role of booktubers and social media content creators is crucial in fostering a love for reading and making literature more accessible to a wider audience. By providing engaging and relatable content, these creators pave the way for individuals to explore the world of literature and discover the joy of reading.