Apple TV+ may soon offer a plan with ads, according to recent reports from Business Insider. While this move has not been officially confirmed by Apple, signs point to the streaming platform exploring new options to make access more affordable, especially after recent price increases.
Since its launch in 2019, Apple TV+ has prided itself on offering high-quality content without ads. However, with the potential addition of a plan with advertisements, Apple could be looking to attract a larger audience by lowering the cost of subscription.
Recent personnel movements within Apple’s advertising department, including the hiring of Winston Crawford, suggest that the company is seriously considering this new approach. While details remain scarce, it is clear that Apple is at least exploring the possibility of introducing ads to its streaming service.
The addition of ads could potentially offer viewers a more affordable entry point to Apple TV+, although it remains to be seen how this would impact the overall viewing experience. Whether this new plan will compromise on the existing high-quality standards of the platform or simply incorporate ads alongside premium content is yet to be determined.
While the exact timeline for this potential change is unknown, it represents a significant shift for Apple TV+, which has so far stood out for its ad-free, high-quality offerings. As other streaming services have also adapted to include advertising, it will be interesting to see how Apple navigates this new territory.
In the meantime, viewers can continue to enjoy the current offerings on Apple TV+ and stay tuned for updates on any changes to the platform’s subscription options.
