The Instagram team is currently experimenting with a new feature that allows creators to engage with their audience directly through the comments section of their posts and Reels. This feature serves as a survey function, providing a new way for creators to communicate with their users. Adam Mosseri, the head of Instagram, has shared some details about this exciting development.
While Instagram Stories offer various options for creators to encourage user participation and interaction, this capability is more limited in regular posts. However, it seems that this issue will soon be resolved with the introduction of polls in the comments section. Adam Mosseri mentioned that this feature is currently being tested, enabling creators to create surveys about the products displayed in their images, gather opinions on specific topics, and much more.
Additionally, creators can make use of this feature to have a bit of fun and conduct surveys on trivial matters to learn more about their audience. Surveys can also be implemented in Reels, further enhancing user engagement.
In the image shared by Mosseri, it is apparent that users will not only be able to view the voting options but also see how many people have participated and the percentage of responses. Although certain details remain unknown, such as the ability for creators to customize the duration of the survey, it is confirmed that this feature is currently in the testing phase. Mosseri assured that it will be made available to all users in the near future, although the exact release date has yet to be announced.
In conclusion, Instagram’s upcoming survey feature is set to revolutionize the way creators interact with their audience. By incorporating polls into posts and Reels, creators can encourage user participation, gather valuable feedback, and boost overall engagement. Stay tuned for the official rollout of this exciting new feature!