Ford’s BlueCruise hands-free driving assistant is being scrutinized following a deadly accident.

The National Transportation Safety Board (NTSB) has launched an investigation into a fatal accident involving Ford’s advanced hands-free driving assistance technology, BlueCruise. This incident could mark the first recorded crash involving such a sophisticated system, with potentially significant implications if the software is found to be inadequate.

The accident in question took place on February 24 in San Antonio, Texas, where a driver of a Ford Mustang Mach-E collided with a stationary Honda CR-V, resulting in the hospitalization and subsequent death of the Honda’s driver, Jeffrey Allen Johnson. The NTSB announced on Friday that it would probe the incident to determine the potential involvement of Ford’s BlueCruise system, which is equipped in the Mach-E. BlueCruise ranks as the second most capable hands-free driving assistance system in the US market, behind GM’s supercruise, and allows drivers to operate their vehicle hands-free on certain pre-determined roads while maintaining their focus on the road.

The unique aspect of this investigation lies in BlueCruise’s driver monitoring system, which tracks the driver’s eye movements and deactivates the system if it detects prolonged diversion of attention. This feature sets this case apart from previous investigations into Tesla’s Autopilot collisions with emergency vehicles, where the NHTSA highlighted Tesla’s leniency towards driver supervision as a key factor in those accidents.

It remains unclear whether BlueCruise was active at the time of the crash, highlighting the potential impact of such incidents on the automotive industry and the need for stringent driver monitoring systems and safety features like automatic emergency braking to prevent similar tragedies in the future. The investigation’s findings could have far-reaching consequences for Ford and other manufacturers in the autonomous driving sector.

As the investigation unfolds, questions of accountability and safety measures within the autonomous driving industry come to the fore. The tragic loss of Jeffrey Allen Johnson serves as a poignant reminder of the stakes involved in implementing such advanced technologies on our roads, and the responsibility that falls on companies to ensure the safety and well-being of all road users.

For any inquiries or feedback on this article, you can reach out to the author, James, at james@thedrive.com.