Lexus sets new Australian annual sales record with four months remaining

Title: Lexus Breaks Records with Over 10,000 New Vehicle Sales in Australia

Introduction

Toyota’s luxury division, Lexus, has achieved a significant milestone in Australia by surpassing 10,000 new vehicle sales in a calendar year for the first time in its 33-year history. With four months still remaining in the year, Lexus is on track to deliver over 14,000 cars by the end of 2023. This achievement showcases the increasing popularity and demand for luxury vehicles in the Australian market. While the record-breaking figure is noteworthy, Lexus still trails behind its German rivals BMW, Mercedes-Benz, and Audi. The success can largely be attributed to the popularity of models such as the NX midsize SUV and the RX full-size SUV.

Record-Breaking Sales Figures

Lexus Australia has reported a significant increase in new luxury vehicle sales, with 9,985 vehicles sold between January and August 2023. This represents a growth of 101.7% compared to the same period in 2022, which saw 4,950 sales. The sales figure crossed the 10,000 mark in early September, marking a significant milestone for the brand. By continuing its current momentum, Lexus expects to achieve over 14,000 sales by the end of the year.

Lexus’ Previous Sales Performance

Lexus Australia’s previous record was set in 2019 when it sold 9,612 vehicles. The brand also recorded over 9,000 sales in a calendar year in 2021 and 2016, with 9,290 and 9,027 deliveries respectively. These figures highlight the steady growth of the Lexus brand in the Australian market.

Luxury Rivals’ Sales Performance

Despite its record-breaking sales figures, Lexus still trails behind its German luxury rivals. BMW, Mercedes-Benz, and Audi reported sales of 16,686, 16,788, and 11,988 vehicles respectively in the first eight months of 2023. While Lexus continues to improve its market position, it faces tough competition from these established brands.

Best-Selling Models

The NX midsize SUV is the best-selling model for Lexus in Australia, with 4,291 sales reported so far this year. This represents a 99% increase compared to the same period last year. In August 2023 alone, the NX recorded 866 deliveries, marking one of the best monthly results for the model. Following the NX, the RX full-size SUV recorded 1,892 sales, the UX small SUV achieved 1,643 sales, and the ES midsize sedan reported 1,233 deliveries. These models contribute significantly to Lexus’ overall sales success.

Largest Year-on-Year Growth

The full-size all-wheel-drive LX model saw the largest year-on-year growth in sales. With 729 reported deliveries so far this year, it has shown a significant increase from 238 sales in the same period last year. It is important to note that the new LX model was not available for sale until April 2022, contributing to the substantial year-on-year growth.

Lexus’ Market Position

While Lexus has achieved a commendable position in the Australian luxury vehicle market, it currently ranks 19th overall, trailing behind BMW, Mercedes-Benz Cars, Audi, and Tesla. However, it has surpassed other luxury brands such as Volvo, Land Rover, and Porsche in terms of sales figures. Lexus is continually working towards improving its market share and establishing a stronger foothold in the Australian luxury vehicle segment.

Conclusion

Lexus’ record-breaking sales performance in Australia demonstrates the increasing demand for luxury vehicles in the country. With over 10,000 new vehicle sales in a calendar year for the first time, the brand is on track to deliver over 14,000 cars by the end of 2023. While it faces tough competition from German luxury rivals, Lexus has made significant strides in the Australian market. The success can be attributed to the appeal of models like the NX and RX SUVs, as well as the continuous efforts of Lexus to offer high-quality luxury vehicles.