Aston Martin Plans to Revive the Vanquish Nameplate for New Super-Aston
British carmaker Aston Martin is gearing up for a major transformation with plans to turn the successor to its flagship DBS grand tourer into a true V12-powered supercar. The automaker is considering reviving the iconic ‘Vanquish’ nameplate for the new model, according to a recent interview with one of Aston Martin’s top executives.
In an interview with UK publication Coach, Aston Martin Creative Director Marek Reichman revealed that the upcoming successor to the current DBS will mark a significant departure from the brand’s grand tourer origins. The new model, which is set to headline the company’s reinvented line-up of high-performance luxury cars, is expected to challenge conventional notions of what an Aston Martin can be.
Reichman emphasized that the new supercar will be “completely different” from the replacements for the current DB12 and Vantage models and will not adhere to the automaker’s grand tourer roots. This represents a strategic shift for Aston Martin as it looks to position itself as a leading player in the world of high-performance sports cars.
The brand’s Director of Product and Market Strategy, Alex Long, also hinted at the potential revival of the Vanquish badge for the new supercar, underscoring the brand’s commitment to using the ‘V’ name for its flagship models. Long emphasized the importance of performance as a key pillar of the Aston Martin brand, stating that the company is focused on getting back to its roots as a performance brand while maintaining its status as a luxury marque.
According to Long, the decision to focus on a true series-production supercar reflects Aston Martin’s desire to expand its portfolio beyond the DB series grand tourers and the popular DBX SUV. The company is keen to have a more diversified range that appeals to enthusiasts of high-performance automobiles.
The decision to continue powering the successor to the DBS with a V12 engine underscores Aston Martin’s commitment to maintaining the brand’s iconic status. Long emphasized that the V12 engine is synonymous with the brand’s flagship models, highlighting the significance of this powerplant for defining the new supercar’s identity.
As a testament to the company’s dedication to pushing the boundaries of performance and luxury, Aston Martin is preparing to bid farewell to the current DBS with the release of a limited edition ‘DBS 770 Ultimate’. This special edition, limited to just 499 units, is powered by a 566kW/900Nm version of the standard car’s 5.2-litre twin-turbo V12 engine, exemplifying the pinnacle of Aston Martin’s engineering capabilities.
Looking ahead, it is speculated that the long-standing V12 ‘AE’ engine could be carried over to the unnamed supercar, potentially receiving a power boost that would make it the most powerful Aston Martin road car ever produced. This suggests that the new supercar will not only redefine Aston Martin’s brand identity but also set new benchmarks for performance and innovation in the automotive industry.
The news of Aston Martin’s ambitious plans for the successor to the DBS has created a buzz among enthusiasts and industry insiders alike. The company’s strategic direction underpins its commitment to delivering world-class sports cars that embody the spirit of performance and luxury.
As the automotive industry continues to evolve, it is clear that Aston Martin is positioning itself to be at the forefront of this evolution, embracing the challenges of innovation and progress. By redefining the boundaries of what is possible in the realm of high-performance sports cars, the British automaker is setting the stage for an exciting new chapter in its illustrious history.
The potential revival of the iconic Vanquish nameplate only adds to the anticipation and excitement surrounding Aston Martin’s upcoming supercar. If successful, the new model will not only pay homage to the brand’s heritage but also chart a new course for the future, solidifying Aston Martin’s standing as a leading pioneer in the world of high-performance luxury sports cars.
As the automaker continues to tease more details about its bold plans for the future, it’s clear that Aston Martin is gearing up to make a significant impact in the automotive world. With its sights set on creating a true V12-powered supercar that pushes the boundaries of performance and luxury, Aston Martin is poised to make a lasting impression on enthusiasts and industry observers alike.
In light of these developments, the automotive world eagerly awaits further announcements from Aston Martin as it prepares to unveil its highly anticipated supercar. As the brand continues to evolve and expand its portfolio, one thing is certain – the future of Aston Martin looks brighter than ever.