Source Claims Scooter Braun’s Artists Departed Due to Feeling Undervalued Prior to Management Breakup

Scooter Braun’s Clients Split from A-List Manager Amid New Role as HYBE America CEO

Over the last month, several stars including Idina Menzel, Demi Lovato, and Ariana Grande have announced their departure from Scooter Braun’s management company. This comes as Braun takes on his new role as CEO of HYBE America, the South Korean company behind global sensation BTS.

According to a source, the separation between Scooter and his artists has been a long time coming. They have expressed feeling undervalued and underappreciated, with the belief that Braun hasn’t been as present since the HYBE deal.

In 2021, Braun’s Ithaca Holdings, which includes his SB Projects, merged with HYBE. Braun joined the company’s board and became the co-CEO of HYBE America alongside Lenzo Yoon. However, he became the sole CEO in January of this year.

The same source mentioned that Scooter is now focusing on his role at HYBE and wants to distance himself from day-to-day management responsibilities.

Negotiations and contract discussions have been ongoing for several months as Braun transitions into his larger role as HYBE America CEO, according to another source.

Idina Menzel was the first to split from Braun in January, followed by Demi Lovato in July. Although their departures were described as mutual and amicable, they have chosen to part ways professionally. Lovato joined Braun’s SB Projects in 2019.

The most recent exit from Braun’s management is Ariana Grande, who unfollowed Braun on social media earlier this month. According to a source, Braun’s team is attempting to spin the story, but there is no truth to Grande staying.

However, one of Braun’s long-time clients, Justin Bieber, is currently sticking with him. A source confirmed that Bieber and Braun are still working together, and Bieber is not looking for new management. The two have recently collaborated on a project.

Braun took to Twitter to address his professional updates, humorously stating, “Breaking news… I’m no longer managing myself.”

It remains to be seen how these client changes will impact Braun’s management company and his future endeavors with HYBE America. For now, he will continue to navigate his dual roles as CEO and manager.

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