Toyota Australia has high expectations for the sales of its new HiLux GR Sport off-road edition. The company predicts that it will sell 3,500 units of the vehicle next year as production increases and waiting times decrease. Orders for the 2024 Toyota HiLux GR Sport opened two months ago, and around 1,600 buyers have already placed a deposit for the vehicle, which is the most expensive HiLux ever sold in Australia.
Toyota Australia believes that the forecasted sales of the GR Sport edition will make up approximately five percent of HiLux deliveries, based on last year’s results. Priced at $73,990 plus on-road costs, the GR Sport is $3,230 more expensive than the current most expensive HiLux, the HiLux Rogue, and $9,000 more expensive than the supercharged V6-powered TRD 4000SL. The GR Sport edition features comprehensive suspension and styling upgrades, increased power and torque, and wider wheel tracks compared to previous iterations sold overseas.
According to Sean Hanley, Toyota Australia’s sales and marketing boss, the company expects to have better stock availability for its model range in the second half of this year and throughout next year. Toyota experienced delays in the first half of this year, but Hanley believes that the second half of the year will be the company’s biggest ever, especially after posting a new monthly sales record recently.
Currently, the wait times for the HiLux GR Sport are estimated to be between four and six months. Despite the popularity of the GR Sport edition, Toyota has no plans to extend the engine power to other models, such as the HiLux Rogue. The 2.8-liter four-cylinder turbodiesel engine in the GR Sport produces 165 kW of power and 550 Nm of torque. However, Toyota will introduce a 48-volt mild hybrid system to the HiLux SR, SR5, and Rogue early next year. This hybrid system will be available as standard or as an option, depending on the model. However, Toyota does not consider this hybrid system to meet its criteria for a true ‘hybrid’ Toyota, and therefore, it will not classify it as such.
The HiLux GR Sport offers customers a high-performance off-road option with its advanced suspension, increased power, and aggressive styling. The vehicle has garnered significant interest, with many buyers eager to get their hands on one. Toyota Australia is confident that the sales of the GR Sport edition will continue to rise as production improves and waiting times decrease. With its luxurious features and powerful performance, the HiLux GR Sport has quickly become a sought-after vehicle among off-road enthusiasts.
In conclusion, Toyota Australia expects to sell 3,500 units of the new HiLux GR Sport off-road edition next year. The vehicle has generated significant interest, with around 1,600 buyers already placing a deposit for it. Despite its high price tag, Toyota believes that the GR Sport edition will make up a significant portion of HiLux deliveries. With improved production and reduced waiting times, the company is optimistic about the success of this high-performance off-road vehicle.
