The Jeep Gladiator, currently residing in Europe, is set to depart the continent and find refuge in Australia, where it will remain safe for the time being.

Title: Jeep Gladiator to Continue in Australia Amidst Slowing Sales and Rising Prices


Despite facing a decline in sales and a surge in pricing, the Jeep Gladiator will remain on sale in Australia while being phased out in Europe. Jeep Australia confirmed that there are currently no plans to eliminate the Gladiator and any updates on future models will be announced in due course. In contrast, Europe will bid adieu to the Gladiator with the release of the limited edition V6 diesel-powered FarOut models. The Australian market has witnessed a significant decrease in Gladiator sales, which coincides with the steady increase in pricing. This article will delve into the reasons behind these trends and the potential implications for the future of the Jeep Gladiator in Australia.

Decline in Sales and Price Increase

The Jeep Gladiator, a four-wheel drive ute, has experienced a decline in sales in Australia. According to VFACTS industry sales data, only 583 units were sold in 2023 (as of August), representing a 43% decrease compared to the same period in 2022. This is a notable decline from the 1,029 sales reported in 2022, and the 1,397 sales recorded for the entirety of 2022.

Simultaneously, Jeep has implemented price increases for the Gladiator model. The introductory price for a Gladiator Rubicon in 2020 was $76,450, excluding on-road costs. As of now, the same vehicle has seen a price surge of more than $10,000, with an on-road starting price of $87,250. These changes in pricing may have contributed to the decline in sales, with potential buyers deterred by the higher cost.

The Future of the Jeep Gladiator in Australia

Despite the concerning statistics, Jeep Australia has reassured consumers that the Gladiator will continue to be available in the Australian market. A representative of Jeep Australia stated that there are no immediate plans to discontinue the Gladiator, emphasizing that any future updates will be communicated in due course. This signals that Jeep Australia remains optimistic about the long-term viability of the Gladiator in the country.

The European Farewell

In contrast to the Australian market, Jeep has made the decision to cease sales of the Gladiator in Europe. However, before bidding farewell, Europe will receive the impressive V6 diesel-powered FarOut editions as a final limited edition. These models will be based on the high-quality Overland trim and will feature special badging and unique styling. It is a notable departure from Europe, as the Australian market retains access to the gas-powered Gladiator.

Mid-Life Refresh for the Jeep Gladiator

Despite its departure from the European market, the gas-powered Jeep Gladiator will receive a mid-life refresh in its home market. This refresh is set to be unveiled at the upcoming Detroit Auto Show, scheduled for September 13th (US time). This update may provide a much-needed boost to the Gladiator’s appeal and sales in the United States.

Sam Purcell: The Off-Road Expert

Sam Purcell, Off-Road Editor for CarAdvice/Drive, has been writing about cars, four-wheeling, and camping since 2013. His passion for automobiles has been a lifelong obsession, and his expertise makes him a trusted source in the industry. Purcell joined the CarAdvice/Drive team in 2018, following his work on Unsealed 4X4 and Pat Callinan’s 4X4 Adventures. His knowledge and insights on the Jeep Gladiator and various other vehicles make him an invaluable asset to the team.


Despite facing decreasing sales and rising prices, the Jeep Gladiator is set to continue thriving in the Australian market. While the European market bids adieu to the Gladiator, Australia retains access to the gas-powered variant. The upcoming mid-life refresh in the United States may further enhance the Gladiator’s appeal and attract more buyers. As Jeep Australia has affirmed its commitment to the Gladiator, consumers can expect future updates and developments to be communicated in due course. The future remains promising for the Jeep Gladiator in Australia, and it will be interesting to observe how the market dynamics evolve in the coming years.

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