The Toyota Century SUV boasts affordability while offering a Rolls-Royce Cullinan-like experience, complete with sliding rear doors.

Title: Toyota Introduces Luxury Century SUV to Compete with Rolls-Royce Cullinan

Toyota, renowned for its luxury sedans, has set its sights on challenging the Rolls-Royce Cullinan with the launch of the new Century SUV. With seating for four people, the Century SUV offers a luxurious interior and unique sliding doors. Built on Toyota’s TNGA modular platform, the SUV bears a striking resemblance to the Cullinan, with its boxy shape, upright front end, and thick C-pillar. Let’s delve into the details of this highly anticipated vehicle.


1. Design and Exterior:
The Century SUV’s design is reminiscent of the Rolls-Royce Cullinan, sporting a boxy shape, an upright front end, and an imposing presence on the road. A silhouette comparison between the two vehicles would be difficult to distinguish. This design choice by Toyota is a deliberate move to capture the attention of potential luxury SUV buyers who admire the Cullinan’s aesthetics.

2. Model Variants and Interior:
The Century SUV will be available in two model variants: the standard version and a sportier one with a GR badge. Both models exclusively offer seating for four people, and there is no option for a five-seat configuration. Rear passengers are guaranteed a first-class experience, as the rear seats slide and recline, resembling first-class airline seats. Each rear seat features a large armrest with two Windows-based tablets and entertainment screens, ensuring passengers’ comfort and entertainment during their journey.

3. Comfort and Technology:
The front passengers also receive special treatment in the Century SUV. The cabin showcases Toyota’s most elegant non-Lexus interior to date, featuring a multi-level dash, stylish trim, and a large touchscreen infotainment system. The driver’s experience is elevated with a powerful 406-horsepower 3.5-liter V6 plug-in hybrid powertrain, offering impressive performance. Toyota claims that the Century SUV can achieve up to 33 miles of pure electric driving, enhancing its eco-friendly appeal.

4. Sliding Rear Doors:
One standout feature of the Century SUV is its optional sliding rear doors. This design choice has been popularized by minivans and is known to provide unmatched ease of entry for passengers. The sportier GR model includes sliding doors that slide back and out, reminiscent of a CEO minivan. These sliding doors add a touch of luxury and convenience to the Century SUV, surpassing even the iconic rear-hinged doors of the Rolls-Royce Cullinan.

5. Rear Passenger Comfort and Amenities:
To ensure the utmost comfort for rear passengers, the Century SUV includes a laminated glass partition that separates the rear cabin from the cargo area, similar to the Cullinan. This partition protects rear passengers from inclement weather when the chauffeur removes items from the trunk. Additionally, the Century SUV offers a driver-selectable “Rear Comfort” drive mode, which adjusts throttle, braking, and suspension responses specifically for the comfort of rear passengers.

6. Market Positioning and Pricing:
The introduction of the Century SUV does not replace the prestigious Century sedan, but rather expands Toyota’s luxury offerings. Only select Toyota dealers will have the privilege of selling this SUV, and customers will have the opportunity to personalize their vehicles, similar to their British luxury car counterparts. The Century SUV is set to be priced around $170,000, positioning it at less than half the price of the Rolls-Royce Cullinan while still delivering comparable luxury and enhanced tailgating features.

With the Toyota Century SUV, the automaker aims to challenge the dominance of the Rolls-Royce Cullinan in the luxury SUV market. Toyota has leveraged its expertise in luxury sedan manufacturing and incorporated innovative features to create a competitive offering. The Century SUV’s striking design, luxurious interior, impressive performance, and unique sliding doors position it as a formidable contender. Customers seeking a luxury SUV with unparalleled comfort and style should keep an eye out for this impressive addition to Toyota’s lineup.

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