Zoom Rebrands Existing — and Introduces Next Generation AI Features

Zoom is taking significant steps to maintain its competitiveness in the videoconferencing market by revamping and rebranding its AI-driven features. Among these changes is the transformation of the previous Zoom IQ into the newly christened AI Companion. This development is part of Zoom’s ongoing efforts to ensure privacy and trust after recent terms of service changes raised concerns about the use of customer data to train AI tools.

In response to these concerns, Zoom clarified its policy, assuring users that it does not employ customer audio, video, chat, or other similar communication data to train its AI models. Zoom has also incorporated a mix of in-house generative AI technology and AI models from reputable vendors like Meta, OpenAI, and Anthropic into the AI Companion.

One of the most noteworthy additions to the AI Companion is a conversational interface similar to ChatGPT, set to launch in the spring of 2024. Users will be able to interact directly with the AI Companion, posing questions about past meetings, chats, and tasks, and even task it with certain actions. This includes retrieving information from transcribed meetings, generating support tickets, drafting responses to inquiries, and summarizing meetings to identify action items and next steps. The AI Companion will also offer real-time feedback on users’ participation in meetings and coaching on their conversational and presentation skills, though these features can be disabled by account owners or administrators.

Within a few weeks, users of Zoom Team Chat will have the option to summarize chat threads using the AI Companion, with the ability to auto-complete chat sentences arriving by early 2024. Additionally, Zoom Whiteboard will gain the capability to generate images and populate templates in the spring of 2024, thanks to the AI Companion’s assistance. However, details about the image generation model and its content filters remain unclear.

Zoom’s email client, Zoom Mail, will also benefit from AI-generated email suggestions in the early fall, a feature previously available with Zoom IQ. Furthermore, Zoom plans to introduce meeting summaries to its note-taking app, Notes, and summarize text message threads and calls from its VoIP service, Zoom Phone, by spring 2024. These AI Companion features will be accessible to paying Zoom customers via the Zoom app’s side panel.

In another rebranding move, Zoom IQ for Sales is becoming Zoom Revenue Accelerator. This tool, previously criticized for its sentiment analysis algorithms, has been redirected toward more practical use cases. Zoom is introducing features such as a virtual coach for sales team training, deal risk signal alerts, and competitor mention tracking to enhance the tool’s utility for sales professionals.

These changes come at a crucial time for Zoom, as the company faced its first quarterly loss since 2018 in the fourth quarter of the 2023 financial year. Zoom had previously laid off 15% of its workforce due to decreased demand post-pandemic and heightened competition. Despite the challenges, Zoom’s outlook improved, and it raised its annual revenue forecast, showing determination to adapt and thrive in the evolving landscape of videoconferencing.