As Apple competes with OpenAI and Copilot on the iPhone, Google appears to be shifting to Microsoft.
“The distribution advantage that Google currently has isn’t going away. In fact, if anything, I’m more concerned that While I’m eager to have a new perspective on A.I., the vicious cycle I’m stuck in can cause It’s getting worse,” Microsoft CEO Satya Nadella explained while appearing in court to testify at Google’s antitrust trial late last year.
Microsoft’s leadership and early investment in generative AI puts it in an advantageous position to seize even more opportunities across PC and mobile devices. This has largely contributed to the tech giant’s recent rise to the top of the rankings, ranking it as the world’s most valuable company with a market cap of $3 trillion. Market analysts predict that Microsoft could be the world’s most valuable company in five years ahead of Apple if the company continues to advance in AI.
But now it looks like Microsoft’s efforts may be slipping away. In a new report by Bloomberg’s Mark Gurman (usually a reliable and reliable Apple-related news source), it’s been reported that Apple is entering into a major deal. Big with Google, the deal could bring the Google Bard Gemini to iPhone users.
According to Gurman’s sources, if a deal is reached, Apple will use the AI-powered engine’s capabilities to support many of the features shipping to the iPhone’s software later this year. As you may already know, The two companies already have an agreement that makes Google the default search engine on iPhones.
Google has been called out multiple times for this specific reason. Microsoft CEO Satya Nadella said that Google was unfair to Bing, especially because of its deal with Apple, which ultimately put Microsoft at a competitive disadvantage. Interestingly, Mozilla also made similar accusations against Microsoft earlier this year. It states that the tech giant uses deceptive tactics and malicious design to give its Edge browser a competitive advantage over other browsers on Windows.
Apple has been relatively quiet and late on the AI front compared to competitors like Google, Microsoft and OpenAI, which were among the first to adopt the technology. But the pressure seems to be slowly fading. The iPhone maker is on the rise, and now we’re likely to see AI-powered features ship to Apple devices, like the recently announced Samsung S24 lineup.
Google confirms its leadership in search And now the AI landscape
Microsoft recently launched Copilot AI on mobile devices, however, Appfigures’ report shows that the app’s launch on iOS and Android has been lackluster. The report further states that ChatGPT continues to dominate the category in terms of downloads and monetization, even though Microsoft Copilot ships with free access to OpenAI’s latest DALL-E 3 and LLM visualization technologies.
Regardless, Microsoft Copilot and Google’s Gemini have faced several challenges in recent months. including slow image creation speeds incorrect response misinformation, etc. However, both companies have shown unrelenting efforts in trying to resolve some of these issues.
While it’s possible to use Microsoft Copilot as your default assistant on Android (well), its capabilities are quite limited. Now you will need to install the beta version of Copilot. And even then You won’t be able to complete simple tasks like taking screenshots and the like. What measures and plans Microsoft has in place to make the experience smoother and more rewarding is unclear.
This doesn’t mean Google Gemini is perfect either. The company’s visualization capabilities have been heavily criticized for creating inaccurate and inappropriate images. Ultimately, this led Google to temporarily disable the feature while it continues to work on further improvements to make the experience better. XAZ XAZ XAZ XAZ XAZ XAZ XAZ XAZ
Google Assistant and Gemini complement each other almost perfectly. This makes the experience better and more comprehensive. This has greatly contributed to its widespread adoption on Android devices, and with the upcoming deal between Apple and Google, a similar experience may emerge for iPhone users. This will give Google an edge. In competition over Microsoft once again, as Gemini is set to be the default AI assistant in the Android and iOS ecosystem.
