Bing, Microsoft’s popular search engine, has made a significant advancement in internet search with the introduction of Deep Search. This new feature, powered by GPT-4, the latest version of artificial intelligence developed by OpenAI, revolutionizes how search engines understand and respond to our queries.
Deep Search is not just another improvement; it represents a major evolution in search technology. It provides more accurate and detailed answers to complex questions, offering a level of depth and specificity that was previously unavailable. For example, when searching for information about loyalty programs in Japan, Deep Search goes beyond generic websites and provides specific details such as benefits, requirements, limitations, comparisons with other payment methods, and examples of popular cards in different industries.
One of the biggest challenges in internet searching is ambiguity, but Deep Search excels in this area. It can present detailed descriptions for each possible interpretation of a query, helping users choose the most relevant result. This is a valuable feature, as it addresses the common problem of search engines misunderstanding user queries.
Deep Search also expands the concept of search results, finding pages that match the expanded description of a query, even if they do not include the original keywords. The results are then ranked not only by relevance, but also by their level of detail, reliability, and timeliness, ensuring that users receive accurate and high-quality information.
It is important to note that Deep Search is an optional feature and may take up to 30 seconds to deliver results. However, the quality of information it provides makes this small wait worthwhile. Furthermore, it does not replace traditional web search but complements it, providing users with additional options for finding information.
Detailed information about Deep Search is available on Bing’s official blog, marking a new era in online searches. Google is also working on a similar solution, indicating that the world of web search is on the brink of a radical change. It is clear that the landscape of internet search is about to undergo a major transformation, and few of us are fully prepared for it.