BMW Keeps Older Models Relevant with Upgraded Online Configurator
As car enthusiasts, we all dream of driving the latest sports or luxury models, but let’s face it – not everyone can afford a brand new car. However, BMW is making it possible for owners of older models to still enjoy the thrill of upgrading their vehicles with factory accessories.
According to The Drive, BMW’s online configurator is a game-changer for enthusiasts who want to personalize their vehicles and see the changes before making a purchase. While the configurator dates back to 2007 and may not include all models from previous years, it is still ahead of most other brands in terms of online customization options.
One of the standout features of BMW’s configurator is the ability to visualize different upgrades such as changing colors, specifying options like roof racks, switching out wheels, and even adding carbon fiber body parts. This level of customization allows owners to tailor their vehicles to their personal preferences and make them truly unique.
Moreover, the configurator is incredibly detailed and model-specific. For example, if a specific BMW model came with different wheels or body parts as standard, the configurator will accurately reflect those changes. This attention to detail ensures that owners can see exactly how their upgrades will look on their vehicles before committing to any purchases.
In addition to exterior upgrades, BMW also offers a range of interior accessories such as shift boots, cargo nets, and floor mats. While these accessories may not be displayed in the online configurator, they are still available for purchase to enhance the overall driving experience.
The Drive’s Executive Editor, Andrew Collins, was impressed with the configurator’s accuracy and ability to showcase how different options can transform a vehicle. By selecting the “M Sport” option for his 2011 BMW 535i xDrive, Collins was able to see how the body kit would enhance the car’s overall appearance. This level of customization and visualization only adds to the appeal of upgrading older BMW models.
Overall, BMW’s commitment to providing factory accessories for older models through its online configurator is a testament to the brand’s dedication to its customers. While the technology may not be groundbreaking, it certainly adds value for enthusiasts who want to keep their older BMWs relevant and unique.
If you have any tips or stories about upgrading your BMW, feel free to share them with The Drive at tips@thedrive.com.
In conclusion, BMW’s upgraded online configurator is a game-changer for owners of older models who want to personalize their vehicles with factory accessories. By allowing customers to visualize upgrades and changes before making a purchase, BMW is keeping older models relevant and ensuring that enthusiasts can continue to enjoy the thrill of driving a truly unique vehicle.