During the last quarter, Nissan only managed to sell an average of one GT-R per day.

Nissan GT-R Sales Struggle in 2024, Only 1 Car Sold Per Day

The Nissan GT-R, once known as a budget supercar, has faced a slow decline over the years. Since its reveal in 2007, the R35 model has maintained its high price tag, making it less appealing to buyers. As a result, Nissan has reported an average of just one sale per day for the GT-R so far in 2024.

According to Nissan’s first-quarter sales summary released on Tuesday, the company sold a total of 77 GT-Rs in the first quarter of 2024. This amounts to roughly 22 to 23 cars per month, which is significantly lower than the 143 Nissans sold in the same period last year. These numbers indicate a continued struggle for the GT-R in terms of sales performance.

The GT-R has faced challenges in the market since October 2017 when only 21 cars were sold. Despite occasional peaks of up to 90 sales in a month in 2018, the GT-R has struggled to consistently attract buyers. The current sales figures reflect a downward trend for the model, with only a few dozen units being sold on a regular basis.

One of the main reasons for the GT-R’s poor sales is attributed to the significant increase in its price since its launch in 2008. Starting at $69,850 back then, the current price for the GT-R is $122,985, with minimal improvements in horsepower and torque. However, the price increase may seem more drastic than it actually is when accounting for inflation.

Despite the challenges faced by the GT-R, Nissan is not giving up on the iconic model. The company has confirmed that an R36 model is in early development and will be introduced soon. The new model is expected to feature multiple design options and an electrified transmission, demonstrating Nissan’s commitment to keeping the GT-R alive.

As the GT-R continues to navigate tough market conditions, Nissan remains optimistic about the future of the model. With plans for a new and improved version on the horizon, the GT-R may soon see a resurgence in sales and popularity among enthusiasts.

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