The rapid advances in generative artificial intelligence have been making waves in various industries, causing concern among professionals who fear the impact on their jobs. The threat of automation replacing human labor has already been seen in cases of employees being replaced by AI systems in fields such as editing and illustration.
The release of Sora, a video generation AI, has surprised professionals within the industry, sparking discussions about the potential impact on scriptwriters, directors, special effects experts, actors, makeup artists, and wardrobe managers.
To gain insight into the potential impact of Sora, EL ESPAÑOL – El Androide Libre conducted interviews with professionals who could be affected by this paradigm shift. These interviews revealed that while some roles in the industry may be at risk, others may remain largely unaffected. For example, wedding videographers and visual artists who rely on personal touch and creativity may not feel the immediate impact of AI-generated content.
However, concerns were raised about the effect on the advertising industry, especially for stock photography and video producers. The ease and cost-effectiveness of AI-generated content may pose a threat to these professions.
The human touch and originality brought by human creators were emphasized as valuable elements that AI cannot easily replicate. There were also discussions about the need for ethical considerations and regulations around the use of AI in content generation, particularly in the context of copyright and intellectual property.
Despite the concerns, some professionals expressed optimism about the potential of AI tools to aid in the creative process, particularly in the conceptualization and communication stages of a project.
Overall, the interviews highlighted the complex relationship between AI and the creative industry, raising questions about the future of work and the role of human creativity in the face of technological advancements. It is clear that AI is evolving rapidly, and society must consider the implications and direction of its use in the creative and professional landscape.
