Toyota Takes Action to Prevent Long Wait Times for Prado Customers
Toyota Australia has made a conscious effort to avoid the dissatisfaction experienced by RAV4 Hybrid customers in the past due to long wait times. The company is gearing up to launch the highly anticipated Prado and has implemented new measures to ensure customers do not have to wait for an extended period before getting their hands on the coveted SUV.
Speaking at the launch of the second generation C-HR, Toyota Australia’s sales and marketing head, Sean Hanley, emphasized the importance of learning from past experiences to improve the customer experience. Hanley acknowledged that while having a long waiting list may seem impressive, it can present challenges for customers. Therefore, Toyota is taking a different approach with the Prado launch, ensuring that dealers are allocated a set number of vehicles for the year without overselling.
Hanley refrained from providing exact figures but assured that the supply of new-generation Prados in Australia would be healthy. With the outgoing model being the most popular in the ‘large SUV under $70,000’ category, Toyota aims to maintain its strong position in the market with the Prado.
The local demand for all LandCruiser models, including the Prado, Series 300, and Series 70, has given Toyota Australia leverage in negotiating a share of the global production. This positions the company well to meet the needs of customers and maintain its competitive edge in the market.
While acknowledging the challenges in the supply chain, Hanley expressed optimism about the future availability of the Prado and other Toyota models. The company has seen a significant improvement in reducing wait times for models like the RAV4 Hybrid, with expectations of further reductions in the coming months.
Despite facing stock shortages in recent years, Toyota remains committed to meeting customer demand and ensuring a positive ownership experience. The company’s focus on customer satisfaction and efficient supply chain management reflects its dedication to providing quality vehicles to the Australian market.
With a strong lineup of popular models and a proactive approach to inventory management, Toyota is well-positioned to meet the needs of its customers and maintain its reputation as a leading automotive brand in Australia.
