In recent months, X (formerly Twitter) has been making various changes to its platform, almost transforming it into a microblog network. Following the trend of Threads by Mark Zuckerberg, Elon Musk’s social network has now announced the launch of its X TV app for video streaming.
In a time where streaming platforms are increasing their prices and Smart TV systems are focusing on free channels and live broadcasts, the arrival of X TV was unexpected. The app aims to be the home entertainment center, offering a high-quality immersive experience. It is interesting to note that Tucker Carlson, known for a controversial interview, appeared in the presentation video of the app.
CEO Linda Yaccarino provided details about how AI will personalize the content for users and how easy it will be to broadcast from mobile phones to the television with the app. The advertisement for X TV maintains the same tone as previous promotions since Elon Musk acquired the platform in 2022.
While there is no confirmed launch date for X TV app for Smart TVs or a mobile app, users are advised to stay tuned for updates from X. The content offered by X TV may not be groundbreaking, considering the current state of the social network. As Threads continues to gain users, it remains to be seen how X will compete in the market.
According to reports, X is expected to launch the app for Smart TVs first, with a mobile version to follow. Given the uncertainty surrounding the social network, it is advisable to approach any new developments with caution.
