The Citroën BX, designed by legendary car designer Marcello Gandini, has a fascinating history that spans multiple automakers before finding its home at the French manufacturer. Originally conceived in 1977 for British automaker Reliant, Gandini’s design later caught the eye of Volvo, who experimented with it as the Tundra concept. However, Volvo ultimately decided to pass on the design, opening the door for Citroën to step in and take a chance on the unique five-door liftback.
Despite facing initial skepticism due to its unconventional styling, the Citroën BX proved to be a major success for the French manufacturer. With over 2.3 million units sold, it has become Gandini’s most commercially successful car to date.
Marcello Gandini is renowned for his work with iconic car brands such as Lamborghini, Alfa Romeo, and Maserati. His distinctive design language, characterized by sharp lines and angular shapes, has left a lasting impact on the automotive industry.
The Citroën BX was no exception to Gandini’s signature style, featuring bold creases and futuristic details that set it apart from its competitors. The car’s sleek profile and aerodynamic shape helped it stand out in a crowded market, appealing to buyers looking for something different.
Rob Margeit, an award-winning Australian motoring journalist and editor with over 25 years of experience, has highlighted the significance of the Citroën BX in his recent article. As a former editor of Australian Auto Action and a contributor to leading publications such as The Sydney Morning Herald and Top Gear Australia, Margeit has a deep understanding of the automotive industry and its history.
In his analysis of Gandini’s Citroën BX, Margeit delves into the design process behind the car and the challenges faced by Citroën in bringing it to market. He explores the impact of Gandini’s bold styling choices on the car’s success and reflects on the enduring legacy of the Citroën BX in the automotive world.
Margeit’s expertise in the field of motoring journalism provides valuable insights into the Citroën BX’s journey from concept to production and its lasting impact on the industry. His article offers a unique perspective on the car’s design and commercial success, shedding light on the creative genius of Marcello Gandini and the vision of Citroën in embracing his iconic design.
As one of the most successful cars in Citroën’s history, the BX remains a testament to the power of bold and innovative design in capturing the hearts of consumers. Its enduring popularity and critical acclaim serve as a fitting tribute to the partnership between Gandini and Citroën, demonstrating the timeless appeal of their collaboration in the world of automotive design.
