The 2024 Toyota Tacoma TRD Pro: A Leap in Technology Comes at a Cost
As prices continue to rise across the board, one of the latest victims of this trend is the all-new 2024 Toyota Tacoma TRD Pro. Known as the country’s best-selling midsize truck, the Tacoma has now made the leap to a new generation, offering customers the option of a hybrid powertrain. However, this leap in technology comes at a significant cost, with the iconic Tacoma TRD Pro starting at a hefty $65,395.
For those willing to shell out the big bucks, the TRD Pro offers a host of impressive features that justify its high price tag. Under the hood, the TRD Pro boasts an electrified 2.4-liter turbo four powertrain that churns out an impressive 326 horsepower and 465 pound-feet of torque, making it the class leader in terms of torque. The suspension setup is equally impressive, with 2.5-inch Fox internal bypass shocks, a multi-link rear coilover setup, and an electronic sway bar disconnect. Additionally, the TRD Pro comes equipped with 33-inch Goodyear Territory R/T tires, an aluminum front skid plate, and a steel ARB rear bumper. One standout feature of the TRD Pro is its IsoDynamic seats, which feature air-over-oil shock absorbers for improved control, comfort, and stability at high speeds.
Comparing the TRD Pro to other mid-size performance trucks on the market, such as the Ford Ranger Raptor and the Chevy Colorado ZR2, highlights the Tacoma’s premium positioning. While the Ranger Raptor offers similar performance figures, it comes at a lower starting price of $57,065. In contrast, the Chevy Colorado ZR2 starts at $48,790 and offers slightly lower horsepower and torque figures. The Tacoma TRD Pro’s price point positions it as a premium offering in the mid-size truck segment, catering to customers who value performance and off-road capabilities.
For those looking for a more affordable option within the 2024 Toyota Tacoma lineup, the SR5 Xtra Cab offers a more budget-friendly starting price of $37,695 for the 4×2 model and $40,895 for the 4×4 model. Customers looking for a manual transmission can opt for the SR model, starting at $38,395 for the 4×4 crew cab. Alternatively, the TRD Sport and TRD Off-Road models offer a starting price of $43,295, providing a balance between performance and affordability. The entry-level hybrid option is the TRD Sport crew cab 4×4, starting at $47,795, while the range-topping Limited hybrid model costs $57,295.
In conclusion, the 2024 Toyota Tacoma TRD Pro represents a significant leap in technology and performance for the iconic midsize truck. While the price tag may be steep, the TRD Pro offers a host of premium features and performance upgrades that justify its premium positioning in the market. As prices continue to rise across the automotive industry, customers looking for a high-performance, off-road capable truck may find the TRD Pro to be a worthy investment.
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