Why is this classic new car still so popular after all these years?

Mitsubishi ASX: the 2024 model

The Mitsubishi ASX small SUV has been a mainstay in the Australian car market for over a decade, launching in 2010. While it is one of the oldest new cars available, and has not undergone a generational update, it remains a popular choice for many Australian motorists. With a starting price of $27,990 before on-road costs, or around $29,740 drive-away in NSW, the ASX is known for its value in the highly competitive segment.

This year, Drive’s Rob Margeit took a closer look at the 2024 Mitsubishi ASX ES to see if it still represents good value for money. With its 8.0-inch infotainment touchscreen, comfortable interior, and generous boot space, the ASX does offer some perks at an affordable price. However, there are also some drawbacks, including its aging engine and transmission technology. Additionally, its ANCAP safety rating has expired, making it less competitive compared to models with a higher safety rating.

Despite its aging design, the ASX has remained one of Mitsubishi’s best-sellers, with 174,221 units sold since its launch. While sales have declined slightly in recent years, it remains a popular choice among buyers in the small SUV category. However, with new models like the European ASX and the Asian Xforce unlikely to make their way to Australia, the future of the ASX remains uncertain. Mitsubishi has stated that adapting these models to meet Australian safety standards would require significant investment, making it a less attractive prospect for the brand.

Overall, the 2024 Mitsubishi ASX ES offers good value for money for consumers looking for an affordable small SUV. While it may lack some modern features and technologies, it remains a reliable and practical option for many Australian drivers.